Bluesky is a decentralized social media platform originally incubated by Twitter and now gaining traction as an alternative to X (formerly Twitter). It's built on the AT Protocol (Authenticated Transfer Protocol), which allows for greater transparency, portability of data, and user control over algorithms and moderation.

🔍 Key Features of Bluesky
Decentralization:
Unlike Twitter/X, Bluesky isn't controlled by a single company. It aims to function like email—where anyone can host their own server and interact with users on other servers, all within the same network.

User Control:
Users can choose their own moderation tools and algorithms. You can opt into feeds or sorting systems based on your interests rather than being locked into one universal timeline.

Algorithmic Transparency:
Bluesky allows third-party developers to build and offer custom algorithms, creating a more transparent content discovery process.

Open Source:
The platform's development is open-source, encouraging innovation and trust among users and developers alike.

Pseudonymity and Portability:
You can maintain control of your identity across different platforms using the AT Protocol. This means if you leave Bluesky, your followers and data can go with you.

📈 Why It's Gaining Popularity
Discontent with Twitter/X: Many users, including journalists, researchers, and developers, have grown frustrated with Elon Musk's management of X, including policy changes, algorithm tweaks, and moderation issues.

Invitation-only Hype (Now Open): Initially invite-only, Bluesky generated buzz by being exclusive. As of 2024, it opened to the public, accelerating user growth.

Focus on Healthy Discourse: The platform promotes civil conversations and transparency in moderation, which appeals to communities concerned about harassment and misinformation.

Celebrity and Influencer Adoption: Notable figures and tech influencers migrating to Bluesky have brought attention and legitimacy to the platform.