Here's a step-by-step Twitter Ads tutorial for beginners in 2024, designed to help you launch your first campaign confidently and effectively:

🐦 Twitter Ads Basics: What You Need to Know
Twitter Ads (now X Ads under Elon Musk's ownership) allow you to promote tweets, grow followers, drive website traffic, or boost app installs.

Ad Types: Promoted Tweets, Follower Campaigns, Video Views, Website Clicks, App Installs

Billing: Pay-per-engagement (impressions, clicks, or followers, depending on your campaign)

✅ Step-by-Step: How to Run Twitter Ads in 2024
🧩 Step 1: Set Up Your Twitter/X Ads Account
Go to ads.twitter.com

Log in to your Twitter/X account.

Add billing information and select your country and time zone.

🎯 Step 2: Choose Your Campaign Objective
Twitter Ads Manager will ask what your goal is. Choose one of the following:

Objective   You Pay When...
Website Traffic   Someone clicks a link
Engagement   Someone interacts with your tweet
App Installs   Someone installs your app
Followers   You gain a new follower
Video Views   Someone views your video

🏹 Step 3: Set Budget & Schedule
Daily Budget: Minimum ~$1–$5/day recommended for testing

Total Budget: Set a lifetime limit if you want to cap spend

Schedule: Choose a start/end date or run continuously

🎯 Step 4: Target Your Audience
Twitter offers robust targeting options:

Location: Country, region, city

Language

Gender

Age

Interests (e.g., sports, tech, health)

Follower Lookalikes (target users similar to followers of @Nike, @Forbes, etc.)

Keywords: People who tweet/search for specific words

Device/Platform: iOS, Android, desktop, etc.

🔥 Pro Tip: Use custom audiences (email list or website visitors via Twitter Pixel) for retargeting.

📝 Step 5: Create Your Ad (Tweet)
You can:

Use an existing tweet, or

Create a new promoted-only tweet (won't show on your profile)

Tips for high-performing ads:

Keep it concise (under 100 characters if possible)

Use visuals (images, GIFs, or videos)

Include a strong call to action ("Download now," "Shop today")

📊 Step 6: Launch and Monitor Your Campaign
After launching:

Track performance in Twitter Ads Manager

Key metrics: Impressions, Click-Through Rate (CTR), Cost Per Click (CPC), Engagements

Pause or adjust underperforming tweets or audiences as needed

📈 Bonus Tips for Success in 2024
Use Twitter Pixel for conversion tracking on your site

A/B test different creatives and headlines

Leverage trending hashtags (but only if relevant)

Keep copy native to Twitter—short, punchy, and engaging

🧠 Final Thoughts
Twitter Ads can be a cost-effective way to:

Build brand awareness

Drive traffic

Reach niche communities

Start with a small budget, monitor your metrics, and scale what works.