What benchmarks should I use to gauge the success of my Twitter Ads?

When gauging the success of your Twitter Ads, there are several key benchmarks you can use to measure performance:

1. Impressions: The number of times your tweet was displayed to users.
2. Engagements: The number of interactions with your tweet, such as clicks, retweets, likes, and replies.
3. Engagement rate: The percentage of people who saw your tweet and engaged with it.
4. Click-through rate (CTR): The percentage of people who clicked on a link within your tweet.
5. Cost per engagement (CPE): The average amount you paid for each engagement on your tweet.
6. Cost per click (CPC): The average amount you paid for each click on a link within your tweet.
7. Conversion rate: The percentage of people who clicked on your tweet and completed a desired action, such as making a purchase or filling out a form.
8. Cost per acquisition (CPA): The average amount you paid for each conversion.
9. Follower growth: The number of new followers you gained as a result of your Twitter Ads.
10. Brand awareness: The extent to which your Twitter Ads increased awareness and visibility of your brand.

It's important to note that the specific benchmarks you use to gauge the success of your Twitter Ads will depend on your specific goals and objectives. For example, if your goal is to drive website traffic, then CTR and CPC will be important benchmarks to track. However, if your goal is to increase brand awareness, then impressions and follower growth may be more relevant benchmarks.