Can a tailored audience strategy on Twitter help in re-engaging dormant or lapsed customers?

Yes, a tailored audience strategy on Twitter can be an effective method to re-engage dormant or lapsed customers. Here's how:

1. **Customer List Targeting**: You can upload a list of email addresses of your dormant customers to Twitter's advertising platform. Twitter will match these emails to their users and allow you to target ads specifically to them. This can help remind them about your brand and potentially rekindle their interest.

2. **Tailored Audiences from Website**: By using Twitter's website tag, you can track visitors to your site and create a tailored audience of people who have visited but did not make a purchase. You can then target these users with ads that offer incentives or highlight new products or services that might interest them.

3. **Lookalike Audiences**: Once you've created a tailored audience, Twitter can find users who are similar to them, i.e., lookalike audiences. This can help you reach a larger audience that is likely to be interested in your products or services.

4. **Engagement Campaigns**: You can target users who have previously engaged with your tweets or account but haven't made a purchase. Engagement campaigns can help reactivate these users and encourage them to revisit your website or make a purchase.

5. **Personalized Messaging**: Use the data you have about your dormant customers to create personalized ads. This could include products they've shown interest in before, special offers, or discounts. Personalized ads can help grab the attention of dormant customers and make them feel valued.

Remember, it's important to monitor and adjust your strategy based on the results. Not all customers will respond to the same tactics, so it's crucial to test different approaches and see what works best for your audience.