Can you upload your own data to create a tailored audience on Twitter?

Yes, you can upload your own data to create a tailored audience on Twitter. Twitter allows you to upload a list of email addresses or Twitter usernames to create a custom audience of your existing customers or leads. This is known as a customer list audience.

To create a customer list audience, you'll need to format your data in a specific way and upload it to Twitter Ads. Twitter will then match the email addresses or usernames in your list with corresponding Twitter accounts. Once the matching process is complete, you'll be able to target your ads to the custom audience you've created.

It's important to note that Twitter's matching process is not perfect, and some of the email addresses or usernames in your list may not be matched with corresponding Twitter accounts. Twitter also has strict rules around the use of customer data, and you'll need to ensure that you have obtained proper consent from your customers before uploading their data to Twitter.

In addition to customer list audiences, Twitter also allows you to create tailored audiences based on website visitors, engagement, app activity, video views, and lookalike audiences. These audiences can be created using Twitter's own data and targeting options, rather than uploading your own data. However, uploading your own data can be a powerful way to create highly targeted audiences that are specific to your business and customer base.