Can advertisers specify income ranges when targeting users on Twitter?

Started by Cedric, May 06, 2024, 09:29 AM

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Cedric

Can advertisers specify income ranges when targeting users on Twitter?

gepevov

Twitter Ads doesn't offer the ability for advertisers to specify income ranges when targeting users. Twitter's targeting options primarily focus on demographics, interests, behaviors, and other factors, but specific income range targeting is not available.

While Twitter doesn't provide income range targeting directly, advertisers can still use various targeting options to reach audiences that may have certain income characteristics indirectly. This may include targeting based on factors such as occupation, education level, interests, or behaviors that are associated with certain income levels.

It's important for advertisers to stay informed about updates and changes to Twitter's advertising platform, as new targeting features may be introduced in the future. However, as of now, advertisers cannot specify income ranges when targeting users on Twitter Ads.




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