What targeting options are available for household income on Twitter Ads?

 Twitter Ads does not offer explicit household income targeting options. However, advertisers can use a combination of other targeting options that may indirectly correlate with household income to reach their desired audience. These include:

Demographics: Advertisers can target users based on demographic factors such as age, gender, marital status, education level, and occupation. While these factors may not directly indicate household income, they can provide insights into the socioeconomic status of users.

Interests and Behaviors: Advertisers can target users based on their interests, behaviors, and engagement with specific topics, brands, or activities. Certain interests and behaviors may be associated with higher income levels, such as luxury travel or high-end fashion.

Custom Audiences: Advertisers can create custom audience segments based on data from their own customer lists or third-party data providers. While Twitter does not provide income data directly, advertisers can use other data points to create audience segments that may align with certain income levels.

Lookalike Audiences: Advertisers can create lookalike audience segments based on existing customer data. Twitter will then identify users who have similar characteristics to the advertiser's existing customer base, which may include certain income levels.

While Twitter Ads does not offer specific household income targeting options, advertisers can still leverage these targeting options to reach audiences that may have certain income characteristics. It's important for advertisers to carefully consider their targeting strategy and use targeting options responsibly and ethically.