How does a tailored audience help businesses adapt to seasonal trends and events on Twitter?

A tailored audience on Twitter can help businesses adapt to seasonal trends and events in several ways. Here are some examples:

1. Targeting users who have engaged with similar seasonal content: By creating a tailored audience based on users who have engaged with similar seasonal content in the past, businesses can reach users who are more likely to be interested in their seasonal products or services. For example, a clothing retailer could create a tailored audience of users who have engaged with tweets about winter fashion or holiday sales in previous years.
2. Targeting users based on location and weather patterns: Tailored audiences can also be created based on user location and weather patterns, which can be particularly useful for businesses that offer seasonal products or services. For example, a landscaping company could target users in areas with warm climates during the winter months, when demand for their services is typically higher.
3. Targeting users based on past purchase behavior: By creating a tailored audience of users who have previously purchased seasonal products or services from your business, you can reach users who are more likely to make a repeat purchase during the same season. For example, a home goods retailer could target users who have previously purchased patio furniture during the summer months.
4. Creating urgency and relevance with time-sensitive offers: Tailored audiences can be used to deliver time-sensitive offers and promotions that are relevant to seasonal trends and events. For example, a travel company could target users who have previously expressed interest in winter destinations with a promotion for last-minute ski trips or holiday getaways.

Overall, a tailored audience on Twitter can help businesses adapt to seasonal trends and events by allowing them to target users who are more likely to be interested in their seasonal products or services. By delivering relevant and timely content to this audience, businesses can increase engagement, drive sales, and build stronger relationships with their customers.