Can you run video ads on Twitter?

Yes, you can run video ads on Twitter. Video ads are a powerful way to capture users' attention, convey your message effectively, and drive engagement on the platform. Twitter offers several options for running video ads:

1. **Promoted Video Tweets:** You can promote your existing tweets containing videos to reach a larger audience. Promoted video tweets appear in users' timelines, search results, and other areas of the platform, just like regular tweets, but they are labeled as "Promoted."

2. **In-Stream Video Ads:** In-stream video ads are pre-roll or mid-roll video ads that play before or during video content from Twitter's premium content partners. These ads are displayed to users as they watch videos on Twitter, providing a seamless viewing experience.

3. **Video Website Cards:** Video website cards combine video content with a clickable call-to-action button and link, allowing you to drive traffic to your website or landing page directly from the video ad. Users can watch the video and then click on the card to learn more or take action.

4. **Carousel Video Ads:** Carousel video ads allow you to showcase multiple videos or video clips within a single ad unit. Users can swipe through the carousel to view additional video content, making it an engaging format for telling a story or showcasing products.

5. **Promoted Trends with Video:** If you're promoting a hashtag or topic as a trend on Twitter, you can include a video as part of the promoted trend to increase visibility and engagement.

When creating video ads on Twitter, it's important to keep in mind best practices for video content, such as capturing attention quickly, conveying your message effectively, and optimizing for mobile viewing. You can also use Twitter's targeting options to reach specific audiences with your video ads, ensuring they are seen by the most relevant users.