How does a tailored audience help improve ad targeting on Twitter?

A tailored audience helps improve ad targeting on Twitter by allowing businesses to deliver ads to a specific group of users who have previously engaged with their brand or met certain criteria. Here are some ways a tailored audience can help improve ad targeting on Twitter:

1. Reach users who have already engaged with your brand: A tailored audience allows you to target users who have already engaged with your brand, such as website visitors, email subscribers, or social media followers. This can help you reach users who are already familiar with your brand and more likely to convert.
2. Target users based on specific criteria: A tailored audience allows you to target users based on specific criteria, such as their interests, behaviors, or demographics. This can help you deliver more relevant ads to users who are more likely to convert.
3. Exclude users who are not relevant: A tailored audience allows you to exclude users who are not relevant to your campaign, such as users who have already converted or users who have previously unsubscribed from your email list. This can help you avoid wasting ad spend on users who are not likely to convert.
4. Increase ad relevance: A tailored audience allows you to deliver more relevant ads to users based on their past engagement with your brand. This can help increase ad relevance, leading to higher engagement and conversion rates.
5. Improve ad frequency: A tailored audience allows you to deliver ads to a specific group of users, which can help you control the frequency of your ads and avoid overwhelming users with too many ads.

Overall, a tailored audience helps improve ad targeting on Twitter by allowing businesses to deliver more relevant, targeted, and efficient ads to a specific group of users. By using a tailored audience, businesses can increase engagement, conversion rates, and ROI while reducing ad spend waste.