What bidding strategy should I use for my Twitter Ads (CPC, CPM)?

When it comes to bidding strategies for Twitter Ads, there are two main options: Cost Per Click (CPC) and Cost Per Impression (CPM). Here's a breakdown of each bidding strategy and when to use them:

1. **Cost Per Click (CPC):** With CPC bidding, you only pay when a user clicks on your ad. This bidding strategy is best if your goal is to drive traffic to a website or landing page, as you're only paying for users who are actively engaging with your ad. CPC bidding is also a good choice if you have a limited budget, as you can control your costs more closely and avoid wasting money on impressions that don't result in clicks.
2. **Cost Per Impression (CPM):** With CPM bidding, you pay for every 1,000 impressions your ad receives. This bidding strategy is best if your goal is to build brand awareness or reach a larger audience, as you're paying for exposure rather than engagement. CPM bidding can be more expensive than CPC bidding, but it can also be more effective for reaching a larger audience and increasing brand recognition.

When deciding which bidding strategy to use for your Twitter Ads, consider your campaign goals and budget. If your goal is to drive traffic and engagement, CPC bidding may be the better choice. If your goal is to build brand awareness and reach a larger audience, CPM bidding may be more effective.

It's also important to note that Twitter offers several different bidding options within each bidding strategy, such as automatic bidding and target bidding. Automatic bidding allows Twitter to automatically set your bids based on your campaign goals and budget, while target bidding allows you to set a maximum bid for each click or impression.

Ultimately, the best bidding strategy for your Twitter Ads will depend on your specific campaign goals, budget, and audience. Experiment with different bidding strategies and options to find the one that works best for your needs.