What audience segments have I not yet explored for my Twitter Ads?

If you've been running Twitter Ads for a while, you may have already explored some common audience segments like location, gender, age, interests, and device. However, there are many other audience segments you may not have yet explored that could help you reach new audiences and improve the relevancy of your ads. Here are some audience segments you may want to consider:

1. Behavioral targeting: Twitter's behavioral targeting options allow you to target people based on their online behavior, such as their purchase history, browsing behavior, or device usage. This can be a great way to reach people who are already in the market for your products or services.
2. Life events: Twitter's life event targeting options allow you to target people who are going through major life events, such as getting married, having a baby, or moving to a new home. This can be a great way to reach people who are in the market for products or services related to these life events.
3. Event targeting: Twitter's event targeting options allow you to target people who are attending or interested in specific events, such as concerts, sports games, or conferences. This can be a great way to reach people who are already engaged with your industry or brand.
4. Job function: Twitter's job function targeting options allow you to target people based on their job function or industry. This can be a great way to reach decision-makers or influencers in your industry.
5. Political affiliation: Twitter's political affiliation targeting options allow you to target people based on their political beliefs or affiliations. This can be a great way to reach people who are likely to be interested in your products or services based on their political views.
6. In-market audiences: Twitter's in-market audiences allow you to target people who are actively searching for products or services like yours. This can be a great way to reach people who are already in the market for what you're offering.

By exploring these audience segments, you can expand your reach and improve the relevancy of your Twitter Ads, which can help you get the best possible return on investment.