What are the requirements for running video ads on Twitter?

Here are the requirements for running video ads on Twitter:

1. File format: Twitter supports MP4 and MOV file formats for video ads.
2. Video length: Twitter video ads can be up to 140 seconds long, but Twitter recommends keeping videos between 6-15 seconds for best results.
3. Aspect ratio: Twitter recommends using a 1:1 aspect ratio for video ads to ensure they display correctly on both desktop and mobile devices. However, Twitter also supports 16:9 and 9:16 aspect ratios.
4. File size: The maximum file size for Twitter video ads is 1GB.
5. Frame rate: Twitter recommends using a frame rate of 30fps or lower for video ads.
6. Video quality: Twitter recommends using a video resolution of at least 720p for video ads.
7. Audio: Twitter recommends using stereo audio for video ads with a sample rate of 44.1kHz or higher.
8. Closed captions: Twitter recommends including closed captions for video ads to make them accessible to all users.
9. Call-to-action: Twitter recommends including a clear call-to-action in your video ad to encourage users to take action.
10. Targeting: Twitter offers a range of targeting options for video ads, including demographics, interests, behaviors, and keywords. Make sure to choose targeting options that align with your campaign goals and audience.

By following these requirements, you can create effective video ads on Twitter that engage and convert your target audience. Make sure to keep your videos short and engaging, use a clear call-to-action, and choose relevant targeting options to get the best results.