What are the demographics of my most engaged Twitter Ads audience?

Started by d4tn, Jul 15, 2024, 08:50 AM

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d4tn

What are the demographics of my most engaged Twitter Ads audience?

letramarde

To determine the demographics of your most engaged Twitter Ads audience, you can use Twitter Ads' audience insights tool. Here's how:

1. Log in to your Twitter Ads account and navigate to the "Audience Insights" tab.
2. Select the time period for which you want to analyze data. You can choose from the past 7 days, 30 days, or 90 days.
3. Choose the audience you want to analyze. You can analyze your total audience, or you can analyze a specific audience segment, such as users who have engaged with your tweets or users who have clicked on your website card.
4. Review the demographic data for your audience. Twitter Ads' audience insights tool provides data on your audience's age, gender, location, and device usage. You can use this data to understand the demographics of your most engaged Twitter Ads audience.

For example, you may find that your most engaged Twitter Ads audience is primarily made up of users in a certain age range, gender, or location. You can use this data to inform your Twitter Ads strategy, and to create ads that are tailored to the demographics of your most engaged audience.

It's important to note that the demographics of your most engaged Twitter Ads audience may vary depending on your industry, brand, and campaign goals. Use the audience insights tool to regularly analyze your audience data, and use this data to inform your Twitter Ads strategy over time.

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