What are some examples of successful job title-targeted campaigns?

There are many examples of successful job title-targeted campaigns across various industries. Here are a few examples:

1. LinkedIn Advertising: A B2B software company wanted to target IT decision-makers at mid-sized companies. They used LinkedIn's job title targeting feature to reach people with titles such as "IT Manager," "Director of IT," and "Chief Information Officer." The campaign resulted in a 30% increase in lead generation and a 20% decrease in cost per lead.
2. Facebook Advertising: A career coaching service wanted to target people who were interested in career development and had job titles such as "Marketing Manager," "Sales Director," and "Business Development Manager." They used Facebook's job title targeting feature to reach these individuals and created ad copy that spoke directly to their pain points and goals. The campaign resulted in a 50% increase in conversions and a 30% decrease in cost per conversion.
3. Google Ads: A recruitment agency specializing in engineering roles wanted to target hiring managers and recruiters in the engineering industry. They used Google's job title targeting feature to reach people with titles such as "Engineering Manager," "Recruitment Manager," and "Talent Acquisition Manager." The campaign resulted in a 25% increase in click-through rate and a 15% decrease in cost per click.
4. Twitter Advertising: A cybersecurity firm wanted to target IT security professionals with purchasing power. They used Twitter's job title targeting feature to reach people with titles such as "CISO," "IT Security Manager," and "Security Analyst." The campaign resulted in a 40% increase in engagement and a 20% decrease in cost per engagement.

These examples demonstrate the power of job title targeting in reaching specific professional groups and delivering more relevant and targeted messaging. By using job title targeting in conjunction with other targeting criteria, such as industry, company size, and location, advertisers can create highly effective campaigns that deliver better results.