What are promoted accounts?

Promoted accounts are a type of Twitter Ads campaign that allows advertisers to promote their Twitter account to a wider audience. Promoted accounts appear in various places on Twitter, such as the "Who to Follow" section, search results, and timelines, and are labeled as "Promoted."

Promoted accounts are designed to increase the visibility and reach of a Twitter account. When users follow a promoted account, they receive that account's tweets in their timeline, which can help advertisers build a relationship with their audience and increase engagement.

Promoted accounts are available on a cost-per-follower (CPF) basis, which means that advertisers only pay when users follow their promoted account. The cost of each follower can vary depending on the targeting options and competition for that audience.

Promoted accounts are a powerful tool for advertisers looking to build a following on Twitter and increase brand awareness. By promoting their account to a wider audience, advertisers can connect with users who are interested in their industry or niche and encourage them to engage with their brand.

To create a promoted account campaign, advertisers can choose from a variety of targeting options, such as interests, keywords, location, gender, and device. This allows advertisers to reach a highly targeted audience that is more likely to be interested in their brand or product.

Promoted accounts can be an effective way to build a following on Twitter and increase brand awareness. However, it's important to note that the quality of the content and engagement on the promoted account is crucial for retaining followers and building a loyal audience.

Overall, promoted accounts are a valuable tool for advertisers looking to expand their reach on Twitter and connect with a wider audience. By using promoted accounts in conjunction with other Twitter Ads campaigns, advertisers can create a comprehensive and effective social media marketing strategy.