What are promoted trends?

Promoted trends are a type of Twitter Ads campaign that allows advertisers to promote a specific hashtag or trend to the top of Twitter's trending topics list. Promoted trends appear at the top of the trending topics list on Twitter's homepage and in the Explore tab, and are labeled as "Promoted."

Promoted trends are designed to increase visibility and engagement for a specific hashtag or campaign. When users click on a promoted trend, they are taken to a search results page that displays tweets containing that hashtag. This can help advertisers reach a wider audience and encourage users to engage with their brand or campaign.

Promoted trends are available on a cost-per-engagement (CPM) basis, which means that advertisers only pay when users engage with their promoted trend. Engagements can include clicks on the promoted trend, retweets, replies, or likes.

Promoted trends are a powerful tool for advertisers looking to increase brand awareness and engagement. By promoting a specific hashtag or campaign, advertisers can create a buzz around their brand and encourage users to participate in the conversation. Promoted trends can also help advertisers reach a wider audience and connect with users who are interested in their industry or niche.

However, promoted trends can be expensive, with prices ranging from $50,000 to $200,000 per day, depending on the location and duration of the campaign. As such, promoted trends are typically used by larger brands or organizations with a substantial ad budget.

Overall, promoted trends are a highly visible and engaging ad format that can help advertisers reach a wider audience and increase brand awareness. By using promoted trends in conjunction with other Twitter Ads campaigns, advertisers can create a comprehensive and effective social media marketing strategy.