One compelling reason to incorporate Twitter Ads into your marketing strategy is its vast user base—over 310 million active monthly users. If Twitter were a country, it would have the fourth-largest population globally. Additionally, its Ad Network boasts some of the highest click-through rates (CTR) in the industry.

Research indicates that Twitter Ads generally achieve higher average click-through rates compared to other advertising platforms. Promoted Tweets, for example, typically see engagement rates ranging from 1% to 3%, significantly surpassing the average for traditional banner ads. For a deeper understanding of Twitter Ads, explore more detailed information here.