Twitter Ads Tutorial: How to Set Up a Traffic Campaign
A Traffic Campaign on Twitter is perfect if you want to send people to your website, landing page, or app.
Let's break it down step-by-step 👇

1. Log Into Twitter Ads
Go to https://ads.twitter.com.

Select your account (or create one if needed).

2. Click "Create Campaign"
Hit the "Create Campaign" button.

Under "Objective", select "Website Traffic".

✅ This tells Twitter you want people clicking to your site, not just seeing or liking your posts.

3. Name Your Campaign & Set Budget
Campaign Name: Give it a simple, clear name like "April Website Promo".

Funding Source: Choose your saved payment method.

Daily Budget: Example: $10/day.

Total Budget (Optional): Example: $100 total.

Start & End Dates: (Optional — you can also run it continuously).

4. Create an Ad Group
Think of an Ad Group as a container for:

Targeting settings

Ad creative

Bid strategy

✅ You can have multiple ad groups for different audience tests later!

For now:

Name your ad group (like "Main Audience 18–34").

Bid Strategy:

Use Automatic Bidding for beginners — Twitter optimizes for best results.

5. Set Up Your Audience Targeting
Define who will see your ads:

Location: Choose countries, cities, or regions.

Gender: All or specific.

Age: Example: 18–34.

Languages: Optional.

Interests: Pick interests related to your niche (ex: Tech, Fashion, Fitness).

Keywords: Optional — target users tweeting about specific words.

Follower Lookalikes: Target users similar to followers of another account (great for competitor targeting!)

🎯 Pro Tip: Start broad but don't go TOO broad — better to reach the right people than everyone.

6. Choose Your Placement
Where should your ads appear?

Home Timelines (recommended)

Profiles

Search Results

✅ For traffic, Home Timeline gives best click results.

7. Build Your Ad
Now the fun part — create your ad!

Options:

Promote an existing Tweet (faster)

Create a new Tweet ad (recommended for Traffic)

When creating your ad:

Add your website link where it says "Website URL".

Add a headline (short and engaging).

Add a great image or video.

Write clear, simple text encouraging the click.

✏️ Example:

"🔥 Our New Collection Just Dropped! Tap to shop now — limited stock! 👇 #Style #ShopNow"

✅ Always have a Call-to-Action (CTA) like "Learn More," "Shop Now," or "Sign Up."

8. Launch Your Campaign 🚀
Review everything.

Click "Launch Campaign".

Twitter will review your ad (usually pretty fast — 15 min to a few hours).

9. Monitor and Optimize
Check your Campaign Manager regularly:

Clicks → How many people clicked

CPC (Cost Per Click) → Try to get it as low as possible

CTR (Click-Through Rate) → Higher CTR = better targeting and ad

✅ Pause low-performing ads.
✅ Increase budget slowly on winners.

Quick Traffic Campaign Checklist:
✅ Pick "Website Traffic" objective
✅ Set budget and audience targeting
✅ Create eye-catching ad with a strong CTA
✅ Launch and monitor daily 🚀