Twitter Ads Tutorial: A Beginner's Guide to Running Ads on Twitter

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Twitter Ads Tutorial: A Beginner's Guide to Running Ads on Twitter
If you're just getting started with Twitter Ads, this guide will walk you through everything you need to know to launch your first campaign!

1. Create or Log Into Your Twitter Account
Go to https://ads.twitter.com.

Log in with your existing Twitter account or create a new one.

Set up your business information (country, time zone, and payment method).

2. Choose Your Campaign Objective
Twitter will ask: "What's your goal?"
Pick one that matches what you want:


Objective   Purpose
Reach   Show your ad to as many people as possible
Engagements   Get likes, replies, and retweets
Followers   Grow your Twitter audience
Website Traffic   Drive people to your website
App Installs   Get people to download your app
Video Views   Promote a video to maximize views
Lead Generation (if available)   Collect leads directly on Twitter
🎯 Tip: If you're promoting a product or website, Website Traffic is a great beginner choice!

3. Set Your Campaign Budget
Daily Budget: How much you want to spend per day.

Total Budget: Max you'll spend over the entire campaign.

Choose start and end dates if you want to schedule it.

✏️ Example:
Daily Budget = $10/day
Run for 7 days → Max spend = $70

4. Define Your Audience
Targeting is 🔑. Twitter lets you target based on:

Location (Country, State, City)

Gender

Age

Languages

Devices (iOS, Android, Desktop)

Interests (e.g., Tech, Fashion, Fitness)

Keywords (people tweeting about specific topics)

Followers (target followers of a competitor!)

🎯 Pro Tip: Start broad, then narrow your audience once you see what's working.

5. Choose Your Ad Placement
Decide where your ads will show:

Home Timelines (main Twitter feed)

Search Results (when people search on Twitter)

Profiles (in other users' profiles)

For beginners, Home Timeline is the most effective.

6. Create Your Ad
You can promote an existing Tweet or make a new one.

Good Ad Tips:

Keep it short and snappy.

Use a strong image or short video.

Have a clear call-to-action (like "Shop Now," "Learn More," "Download App").

✏️ Example of a good ad text:
"🔥 New Collection Dropping! Shop the latest trends now! 👇 #Fashion #Sale"

7. Launch and Monitor Your Campaign
Hit "Launch Campaign" 🎯

Go to Campaign Manager to see real-time stats like:

Impressions (views)

Clicks

Engagements

Cost-per-click (CPC)

Adjust based on performance:

Pause bad-performing ads.

Increase budget on winning ads.

Tweak targeting if necessary.

Quick Recap
✅ Create an account
✅ Pick a goal
✅ Set budget
✅ Target the right audience
✅ Make an eye-catching ad
✅ Launch and monitor 🚀


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