Twitter Ads generally restrict the promotion of gambling content but permit campaigns targeting specific countries where gambling is legal. In some cases, advertisers need prior authorization from Twitter to run such ads. This policy applies to, but is not limited to:

- Online fantasy sports sites
- Online casinos, sports betting, and bingo
- Scratch games
- Lotteries
- Games/apps involving money
- Gambling-related software, such as poker odds calculators

To successfully market your online gambling business on Twitter, ensure you comply with these guidelines and upload only approved content. Additionally, your Twitter account must meet certain criteria to use their advertising products.

Embracing Twitter as part of your social media strategy can drive more traffic to your affiliate website and boost your online presence. Twitter offers an effective platform to inform your audience about new games, promotions, and offers, helping to attract new customers and keep your existing players engaged.

Advertising online gambling on Twitter (now X) is possible — but it comes with strict policies, region-specific restrictions, and approval requirements. Here's a full breakdown of how to run Twitter Ads for the online gambling industry the right way:

🎰 Twitter Ads for the Online Gambling Industry: A Complete Guide
✅ 1. Is Online Gambling Allowed on Twitter Ads?
Yes, conditionally. Twitter/X permits gambling-related ads in certain approved countries, but you must:

Comply with local laws and licensing requirements

Apply for approval from Twitter Ads

Follow restricted ad formats and targeting rules

🔐 Approval is required even for skill-based games with real-money prizes.

🌍 2. Permitted Countries for Gambling Ads
Twitter allows gambling ads in countries such as:

UK, Ireland, Spain, Italy, Australia

Certain US states (for sports betting, DFS, or casinos — highly regulated)

Canada, Germany, and others (case by case)

🚫 Banned in: India, France, UAE, and most Asian/Middle Eastern regions (unless licensed operators)

👉 View the official policy here:
https://business.twitter.com/en/help/ads-policies/prohibited-content-policies/gambling-content.html

📝 3. How to Apply for Twitter Gambling Ads Approval
You'll need to:

Contact your Twitter Ads account manager, or fill out the advertiser application form.

Submit:

Gambling license(s)

Legal documentation proving compliance with local regulations

Details about your business, targeting, and game type

📩 Contact Twitter Business:
https://help.twitter.com/forms/ads

📊 4. What Can You Advertise?
✅ Allowed (where permitted):

Sports betting

Online casinos

Daily Fantasy Sports (DFS)

Poker tournaments

Lotteries (licensed operators)

Gambling affiliate websites (in approved regions)

🚫 Not allowed:

Unlicensed or crypto gambling

Offshore betting sites without regulatory approval

Misleading or unrealistic winnings

🎯 5. Targeting Best Practices for Gambling Ads
Age-gate your content: Use 21+ or 18+ depending on local laws

Geo-target approved regions only

Exclude sensitive audiences (e.g., minors, education, religious interests)

⚠️ Avoid making:

Unrealistic earnings claims ("Win $5,000 Now!")

Emotional manipulation ("Don't miss your one shot!")

✍️ 6. Ad Creative Tips for Gambling
Focus on entertainment, thrill, or strategy, not just money

Use responsible gambling messages (required in some regions)

Add disclaimers like:

"18+. Play responsibly. Gambling can be addictive."

Promote events: "Bet Live on Premier League Matches!"

Use carousel ads to showcase odds, games, or promos

📈 7. Recommended Formats
Video Ads (live game highlights, tips, call to action)

Image Ads (odds, bonuses, jackpots)

Follower Ads (build niche audience for remarketing)

Website Click Campaigns (direct to betting platform or landing page)

🔁 8. Compliance Reminders
Include terms and conditions

Set frequency caps to avoid overexposure

Consider landing page quality — it must be transparent, legal, and secure

✅ Final Thoughts
Twitter/X is one of the few platforms that still allows gambling advertising — if you follow the rules. Getting approval, geo-restricting carefully, and focusing on responsible, compliant creative can help you scale successfully.