How granular can household income targeting get on Twitter Ads?

Started by Cedric, May 06, 2024, 09:30 AM

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Cedric

How granular can household income targeting get on Twitter Ads?

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 Twitter Ads doesn't offer granular household income targeting options like specifying income ranges or exact income levels. Instead, Twitter provides advertisers with the ability to target users based on broader demographic categories, interests, behaviors, and other factors that may indirectly correlate with income levels.

While advertisers can't target users based on precise income data, they can still use demographic targeting options to reach audiences that may have certain income characteristics. For example, advertisers can target users based on factors such as occupation, education level, and interests that are associated with higher income levels.

It's important to note that the level of granularity for targeting options may vary depending on the available data and the targeting capabilities provided by Twitter. Advertisers should review Twitter's latest advertising features and options to determine the most effective targeting strategy for their campaigns.





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