How granular can advertisers get with job title targeting on Twitter Ads?

Twitter Ads allows advertisers to target users with a fair degree of granularity when it comes to job title targeting. Advertisers can enter specific job titles or job functions in the "Job title" field when creating a new tailored audience or targeting criteria for a campaign.

For example, an advertiser can target users with job titles such as "Marketing Manager," "Digital Marketing Specialist," "Content Marketing Manager," "Social Media Manager," or "Growth Hacker." Advertisers can also target users based on broader job functions, such as "Marketing," "Sales," "Human Resources," "Finance," or "IT."

Additionally, Twitter Ads offers the ability to target users based on their company size, seniority level, and employment status. Advertisers can select from various options, such as "Entry-level," "Manager," "Director," "Executive," "Freelancer," "Small business," "Mid-size business," or "Enterprise."

While Twitter Ads does not offer the same level of granularity as some other advertising platforms, such as LinkedIn, it still provides advertisers with a range of options to target users based on their job titles and related criteria. By combining job title targeting with other targeting options, such as interests, behaviors, and keywords, advertisers can create more defined audience segments and improve the effectiveness of their ad campaigns.