How does Twitter Ads targeting differ from Facebook Ads targeting?

While both Twitter Ads and Facebook Ads offer advanced targeting options to help you reach your desired audience, there are some differences in how each platform approaches targeting. Here are a few key differences:

1. Keyword Targeting: Twitter Ads offers keyword targeting, which allows you to target users based on the keywords in their tweets or the tweets they engage with. Facebook Ads does not have this feature, although you can target users based on their interests and behaviors.
2. Tailored Audiences: Both Twitter Ads and Facebook Ads offer custom audience targeting, but Twitter Ads calls it "Tailored Audiences." This feature allows you to target users who have already engaged with your brand, such as website visitors, email subscribers, or Twitter followers. Facebook Ads also offers similar features, such as "Custom Audiences" and "Website Custom Audiences."
3. Lookalike Audiences: Both platforms offer lookalike audience targeting, which allows you to target users who are similar to your existing customers or followers. However, Twitter Ads calls this feature "Tailored Audiences from a list" and requires a minimum list size of 500 users, while Facebook Ads requires a minimum list size of 100 users.
4. Follower Targeting: Twitter Ads offers follower targeting, which allows you to target users who follow specific accounts or are similar to followers of specific accounts. Facebook Ads does not have this feature, but you can target users based on their interests and behaviors.
5. Device Targeting: Both Twitter Ads and Facebook Ads offer device targeting, but Twitter Ads allows you to target users based on their device type (e.g., iPhone, Android) and carrier, while Facebook Ads only allows you to target users based on their device type.

Overall, both Twitter Ads and Facebook Ads offer advanced targeting options to help you reach your desired audience. However, Twitter Ads offers keyword targeting and follower targeting, while Facebook Ads offers interest-based targeting and more granular device targeting. It's important to consider your specific campaign goals and audience when choosing which platform to use for your advertising efforts.