Can Twitter Ads target users who have made purchases across multiple channels?

As of my last update, Twitter Ads doesn't offer explicit targeting options based on users' purchase behavior across multiple channels. However, advertisers can still leverage various targeting options to reach users who are likely to have made purchases across different channels. Here are some approaches advertisers can consider:

1. **Interest Targeting**: Advertisers can target users based on their interests, which might indicate a propensity to make purchases across multiple channels. For example, targeting users interested in online shopping, e-commerce, or specific product categories could help reach users who are active shoppers across various channels.

2. **Behavioral Targeting**: Twitter offers behavioral targeting options that allow advertisers to target users based on their online behaviors and interactions. While advertisers can't specifically target users who have made purchases across multiple channels, they can target users who exhibit behaviors indicative of active shopping or purchasing behavior, such as visiting retail websites or engaging with shopping-related content.

3. **Custom Audiences**: Advertisers can create custom audience segments based on customer data from their own CRM systems. If the CRM data includes information about users who have made purchases across multiple channels, advertisers can use this data to create custom audiences for targeting on Twitter.

4. **Lookalike Audiences**: Advertisers can create lookalike audiences based on their existing customer segments. If advertisers have customer segments that represent users who have made purchases across multiple channels, they can create lookalike audiences to target users who share similar characteristics and behaviors.

5. **Cross-Channel Integration**: While Twitter Ads may not directly target users who have made purchases across multiple channels, advertisers can integrate their advertising efforts across different platforms and channels. By combining data from multiple sources and leveraging cross-channel insights, advertisers can develop more comprehensive targeting strategies to reach users who are active shoppers across various channels.

While Twitter Ads may not offer specific targeting options for users who have made purchases across multiple channels, advertisers can still leverage available targeting options and data integration strategies to reach users who are likely to be active shoppers across various channels. Additionally, advertisers can use a combination of targeting approaches to create more comprehensive and effective targeting strategies for their Twitter advertising campaigns.