Can Twitter Ads target users based on their household income?

Yes, Twitter Ads offers household income targeting as one of its ad targeting options. This targeting feature allows advertisers to reach users based on their estimated household income. Advertisers can select from various income brackets to target users who fall within those ranges.

When setting up a Twitter Ads campaign, advertisers can find the household income targeting option within the audience targeting settings. They can then choose the desired income brackets to target or exclude from their campaign.

By leveraging household income targeting, advertisers can tailor their ad campaigns to reach audiences with specific income levels, allowing them to better align their messaging and offerings with the financial capabilities of their target audience.