Can Twitter Ads target users who have made purchases at certain price points?

As of my last update, Twitter Ads does not offer explicit targeting options based on users' past purchase behavior at certain price points. However, advertisers can indirectly target users who may have made purchases at certain price points by leveraging other available targeting options and strategies. Here are some approaches:

1. **Interest Targeting**: Advertisers can target users based on their interests, which may correlate with certain price points. For example, users who have expressed interest in luxury fashion brands or high-end electronics may be more likely to have made purchases at higher price points.

2. **Behavior Targeting**: Twitter offers behavior targeting options that allow advertisers to reach users based on their online behaviors, such as purchase behavior, device usage, or travel patterns. While these options may not directly target users at specific price points, advertisers can infer users' purchasing power or propensity based on their behavior.

3. **Lookalike Audiences**: Advertisers can create lookalike audiences based on existing customer data, such as email lists or website visitors. These lookalike audiences consist of users who share similar characteristics and behaviors with existing customers, including potential spending habits and purchase preferences.

4. **Custom Audiences**: Advertisers can upload customer lists containing information about past purchases, including purchase amounts or transaction values. While Twitter does not explicitly target users based on specific price points, advertisers can use custom audience data to retarget or exclude users who have made purchases above or below certain thresholds.

5. **Keyword Targeting**: Advertisers can target users based on keywords related to price points or specific products. For example, keywords such as "budget-friendly," "premium," or "discount" may indicate users' price sensitivity or willingness to spend at certain price points.

While Twitter Ads may not offer direct targeting options based on users' past purchase behavior at specific price points, advertisers can use a combination of available targeting options, audience segmentation strategies, and creative messaging to effectively reach and engage users who are likely to make purchases within desired price ranges. Additionally, Twitter may introduce new targeting features or updates over time, so advertisers should stay informed about the latest advertising capabilities available on the platform.