How does job title targeting improve ad ROI?

Job title targeting can improve the return on investment (ROI) of your Twitter Ads by allowing you to reach a more specific and relevant audience with your messages. By targeting users based on their job title, you can ensure that your ads are being seen by people who are more likely to be interested in your product or service, which can lead to higher engagement and conversion rates.

For example, if you are a company that sells marketing software, you may want to target users with job titles such as "marketing manager" or "digital marketing specialist." These users are more likely to be interested in your product and have the authority to make purchasing decisions, which can increase the chances that they will engage with your ads and ultimately become customers.

Additionally, job title targeting can help you to reduce wasted spend by excluding users who are unlikely to be interested in your product or service. For example, if you are targeting users with the job title "marketing manager," you may want to exclude users with job titles such as "student" or "retired," as these users are unlikely to be in a position to make purchasing decisions for marketing software.

Overall, job title targeting can help you to improve the ROI of your Twitter Ads by allowing you to reach a more relevant and engaged audience, which can lead to higher conversion rates and a lower cost per acquisition.

I hope this helps! Let me know if you have any other questions.