How does job title targeting improve ad relevance scores?

Job title targeting can improve ad relevance scores in a few ways:

1. Improved audience targeting: By targeting specific job titles, you can ensure that your ads are being shown to people who are more likely to be interested in your product or service. This can lead to higher engagement and click-through rates, which can in turn improve your ad relevance score.
2. Better message match: When you target specific job titles, you can tailor your ad messaging to speak directly to the needs and pain points of that specific audience. This can help to increase the relevance of your ad to the audience, leading to a higher ad relevance score.
3. Increased conversion rates: By targeting job titles that are more likely to be interested in your product or service, you can increase the likelihood of conversions. This can lead to a higher conversion rate, which is a factor in the ad relevance score calculation.
4. Reduced cost per click: When your ads are more relevant to the audience, they are more likely to be clicked on. This can lead to a lower cost per click, which can also improve your ad relevance score.

Overall, job title targeting can help to improve ad relevance scores by ensuring that your ads are being shown to the right people, with the right message, at the right time. This can lead to higher engagement, conversion rates, and a lower cost per click, all of which can contribute to a higher ad relevance score.