How does industry targeting increase ad click-through rates?

Industry targeting can increase ad click-through rates by helping to ensure that your ads are shown to users who are more likely to be interested in your product or service. By targeting users based on their industry, you can increase the relevance of your ads and improve the chances that they will be noticed and engaged with by your target audience.

When users see ads that are relevant to their industry and the types of products or services they are interested in, they are more likely to click on those ads. This can lead to higher click-through rates for your ads.

It's important to note that industry targeting is just one of many targeting options that you can use to reach your desired audience on Twitter. Other targeting options, such as targeting by location, interests, or keywords, can also be used to help ensure that your ads are shown to the right users.

I hope this helps! Let me know if you have any other questions.