How does retargeting benefit from using a tailored audience in Twitter Ads?

Retargeting is a marketing strategy that involves delivering ads to users who have previously engaged with a business's website, mobile app, or social media pages. Retargeting can benefit from using a tailored audience in Twitter Ads in several ways:

1. Increased relevance: By creating a tailored audience of users who have previously engaged with a business's website or social media pages, businesses can deliver more relevant and personalized ads to this audience. This can increase the chances of users clicking on the ad and converting.
2. Improved ad performance: Retargeting campaigns that use a tailored audience on Twitter can see improved ad performance, including higher click-through rates and conversion rates, compared to campaigns that use broader targeting criteria.
3. Better audience segmentation: Tailored audiences allow businesses to segment their audience based on specific criteria, such as user behavior or engagement history. This can help businesses deliver more targeted and relevant ads to different segments of their audience, improving overall ad performance.
4. Increased frequency: By using a tailored audience for retargeting, businesses can increase the frequency at which their ads are shown to users who have previously engaged with their website or social media pages. This can help keep the business top-of-mind and increase the chances of users converting.
5. Cost-effective: Retargeting campaigns that use a tailored audience can be more cost-effective than campaigns that use broader targeting criteria. This is because businesses are delivering ads to users who are more likely to be interested in their products or services, reducing wasted ad spend.

Overall, retargeting can benefit from using a tailored audience in Twitter Ads by allowing businesses to deliver more relevant and personalized ads to users who have previously engaged with their website or social media pages. By improving ad performance, segmenting the audience, increasing frequency, and reducing costs, businesses can drive more conversions and build stronger relationships with their customers.