How do you track conversions from Twitter Ads?

To track conversions from Twitter Ads, you need to set up conversion tracking in your Twitter Ads account. Here are the steps to follow:

1. Log in to your Twitter Ads account and navigate to the "Tools" tab.
2. Under the "Conversion Tracking" section, click on the "View Conversion Tracking" button.
3. Click on the "Create new conversion event" button.
4. Give your conversion event a name and select the category that best describes the action you want users to take (e.g., purchase, sign-up, download).
5. Twitter will provide you with a conversion tag that you need to add to the website page where the conversion event occurs. You can add the tag to your website manually or use a tag manager like Google Tag Manager.
6. Test the conversion tag to make sure it's working correctly. You can use Twitter's tag testing tool to verify that the tag is firing properly.
7. Once you've set up conversion tracking, you can create a Twitter Ads campaign and choose the conversion event you want to track. When creating your campaign, select "Website clicks or conversions" as your objective and choose the conversion event you created.
8. After your campaign is live, you can monitor your conversion data in the Twitter Ads analytics dashboard. You can view metrics such as conversion rate, cost per conversion, and total conversions.
9. Use the conversion data to optimize your Twitter Ads campaigns for better performance. You can adjust your targeting, ad copy, and other campaign elements based on the conversion data to improve your ROI.

By tracking conversions from Twitter Ads, you can measure the effectiveness of your campaigns and make data-driven decisions to optimize your advertising strategy.