How do you target based on keywords in Twitter Ads?

Here are the steps to target users based on keywords in Twitter Ads:

1. Create a new Twitter Ads campaign: In your Twitter Ads dashboard, create a new campaign and select the objective that aligns with your keyword targeting goals. For example, if you want to drive website traffic, select the website clicks or conversions objective.
2. Choose your audience: When setting up your campaign, select the "Add targeting" option and choose "Keywords."
3. Enter your keywords: Enter the keywords that are relevant to your campaign and target audience. Twitter will suggest related keywords as you type. You can also choose to target users who have tweeted or engaged with tweets containing your keywords.
4. Set your bid: Set your bid for your keyword targeting campaign. You can choose to bid based on the cost per engagement (CPE) or the cost per thousand impressions (CPM).
5. Create your ad: Create your ad using compelling ad copy and visuals that align with your keyword targeting. Make sure your ad is relevant to the keywords you are targeting.
6. Set your budget and schedule: Set your budget and schedule for your keyword targeting campaign. You can set a daily budget or a total campaign budget, and you can schedule your campaign to run for a specific time period.
7. Launch your campaign: Once you have set up your keyword targeting campaign, launch it and monitor its performance. Use Twitter Ads analytics to track your campaign's performance and optimize it for better results.

By following these steps, you can target users based on keywords in Twitter Ads and reach users who are interested in your campaign and target audience. Make sure to choose relevant keywords, set a competitive bid, and create compelling ad copy and visuals to get the best results.