How do In-Stream Video Ads appear to users on Twitter?

In-Stream Video Ads on Twitter appear seamlessly within users' Twitter feeds as they watch videos from Twitter's premium content partners. Here's how In-Stream Video Ads appear to users on Twitter:

1. **Integration with Video Content**: In-Stream Video Ads are integrated seamlessly within the video content stream on Twitter. As users scroll through their Twitter feeds and encounter videos from Twitter's premium content partners, they may come across In-Stream Video Ads that are interspersed within the video content.

2. **Before, During, or After Video Content**: In-Stream Video Ads can appear before, during, or after the publisher's video content, depending on the specific placement and timing determined by the advertiser. Users may encounter In-Stream Video Ads as pre-roll ads before the main video content starts, mid-roll ads inserted during breaks within the video, or post-roll ads that appear after the main video content ends.

3. **Seamless Viewing Experience**: In-Stream Video Ads are designed to provide users with a seamless viewing experience that feels natural and non-disruptive. The ads are seamlessly integrated into the video content stream, maintaining the same look and feel as the surrounding video content to ensure a cohesive and uninterrupted viewing experience for users.

4. **Clear Sponsorship Label**: In-Stream Video Ads are clearly labeled as "Promoted" to indicate that they are paid advertisements. The sponsorship label helps users distinguish between organic video content and sponsored content, ensuring transparency and clarity about the origin of the content they are viewing.

5. **Engagement Options**: In-Stream Video Ads may include interactive elements such as call-to-action (CTA) buttons or clickable overlays that allow users to engage with the ad content directly. Users can take action by clicking on the CTA buttons to learn more, visit a website, download an app, or engage with the advertiser's brand or offerings.

6. **Customizable Ad Creative**: Advertisers have the flexibility to create customized ad creative for In-Stream Video Ads, including high-quality videos, compelling messaging, and branded visuals that align with their marketing objectives and target audience. The ad creative is designed to capture users' attention and drive engagement while seamlessly integrating into the video content stream.

Overall, In-Stream Video Ads on Twitter offer advertisers a highly visible and engaging advertising format that reaches users as they watch videos from Twitter's premium content partners. By appearing seamlessly within the video content stream and offering interactive engagement options, In-Stream Video Ads provide advertisers with an effective way to connect with their target audience and drive action on the platform.