How do businesses set up and manage Promoted Website Ads campaigns on Twitter?

Setting up and managing Promoted Website Ads campaigns on Twitter involves several steps to create, launch, monitor, and optimize your advertising efforts effectively. Here's a step-by-step guide:

1. **Access Twitter Ads Manager**: Log in to your Twitter Ads account or sign up for one if you haven't already. Access the Twitter Ads Manager dashboard, where you can create and manage your advertising campaigns.

2. **Create a New Campaign**: Click on the "Create Campaign" button to start a new advertising campaign. Select the objective of your campaign, which in this case would be "Website Clicks or Conversions" to promote your website.

3. **Set Campaign Details**: Enter the campaign details, including the campaign name, start and end dates, budget, and bid type. Choose between a daily budget or total budget for your campaign and set the maximum amount you're willing to pay per click (CPC) or per conversion (CPA).

4. **Define Target Audience**: Specify the audience you want to target with your Promoted Website Ads. Use Twitter's targeting options to narrow down your audience based on demographics, interests, behaviors, keywords, and geographic locations to reach your desired audience segments.

5. **Create Ad Group**: Create an ad group within your campaign and set the targeting criteria for this specific group of ads. You can segment your audience further and customize your ad creative for each ad group to tailor your message to different audience segments.

6. **Design Ad Creative**: Create compelling ad creative for your Promoted Website Ads. Choose an attention-grabbing image or video, write engaging ad copy that highlights the benefits of visiting your website, and include a clear call-to-action (CTA) prompting users to click on your