What is the difference between promoted tweets and sponsored tweets?

"Promoted tweets" and "sponsored tweets" are often used interchangeably, but they essentially refer to the same concept: tweets that advertisers pay to promote to a wider audience on Twitter. Both terms describe tweets that appear in users' timelines, search results, and other areas of the platform, but they are officially referred to as "promoted tweets" by Twitter.

When advertisers create a promoted tweet, they can specify targeting criteria such as demographics, interests, behaviors, keywords, and location to reach their desired audience. Promoted tweets can include text, images, videos, hashtags, and links, just like regular tweets, but they are labeled as "Promoted" to indicate that they are paid advertisements.

In summary, "promoted tweets" and "sponsored tweets" both refer to tweets that advertisers pay to promote on Twitter, and there is no significant difference between the two terms in terms of functionality or usage. They are simply different ways of describing the same advertising product offered by Twitter.