How can you use device targeting in Twitter Ads?

Twitter Ads allow you to target users based on the device they use to access Twitter. This includes targeting by device type (desktop or mobile), specific mobile devices (iPhone, Android, etc.), and even operating system version.

Device targeting can be useful for a number of reasons. For example, if you have a mobile app, you may want to target users on mobile devices to increase app installs. Or, if you have a website that is not optimized for mobile, you may want to exclude mobile users to ensure that your ads are seen by users who are more likely to convert on your site.

To use device targeting in Twitter Ads, you can select the "Devices" option in the targeting section when creating a new campaign. From there, you can choose the specific device targeting options that you want to use for your campaign.

It's important to note that device targeting should be used in conjunction with other targeting options, such as location, interests, or keywords, to ensure that your ads are seen by the most relevant audience possible.