Should I run continuous or intermittent Twitter Ads campaigns?

Whether you should run continuous or intermittent Twitter Ads campaigns depends on your specific marketing goals and budget. Here are some factors to consider:

Continuous Twitter Ads campaigns:

* Consistency: Running continuous Twitter Ads campaigns can help you maintain a consistent presence on the platform and keep your brand top-of-mind for your target audience.
* Long-term brand awareness: Continuous campaigns can help you build long-term brand awareness and establish yourself as a thought leader in your industry.
* Testing and optimization: Continuous campaigns allow you to test different ad formats, messaging, and targeting options to see what works best for your audience.
* Budget: Continuous campaigns can be more expensive than intermittent campaigns, so you'll need to make sure you have the budget to support them.

Intermittent Twitter Ads campaigns:

* Flexibility: Intermittent campaigns allow you to be more flexible with your ad spend and adjust your campaigns based on your marketing goals and budget.
* Timeliness: Intermittent campaigns can be useful for promoting time-sensitive events or product launches.
* Variety: Running intermittent campaigns allows you to mix up your ad formats and messaging to keep your audience engaged.
* Cost-effective: Intermittent campaigns can be more cost-effective than continuous campaigns, especially if you have a limited budget.

Ultimately, the decision to run continuous or intermittent Twitter Ads campaigns will depend on your specific marketing goals and budget. If you have the budget to support continuous campaigns and want to build long-term brand awareness, then continuous campaigns may be the way to go. However, if you have a limited budget or want to promote time-sensitive events, then intermittent campaigns may be a better option. It's important to test different approaches and measure your results to see what works best for your business.