How can I calculate the lifetime value (LTV) of customers acquired through Twitter Ads?

Here are a few steps you can follow to calculate the lifetime value (LTV) of customers acquired through Twitter Ads:

1. Identify the average purchase value: Calculate the average purchase value of your customers by dividing your total revenue by the number of purchases.
2. Calculate the purchase frequency: Calculate the purchase frequency of your customers by dividing the number of purchases by the number of unique customers.
3. Estimate the customer lifespan: Estimate the average lifespan of your customers by looking at historical data or making assumptions based on industry norms.
4. Calculate the LTV: Multiply the average purchase value by the purchase frequency and the customer lifespan to calculate the LTV.

For example, if your average purchase value is $50, your purchase frequency is 2, and your customer lifespan is 3 years, your LTV would be $300 ($50 x 2 x 3).

Keep in mind that this is a simplified example, and the actual calculation of LTV can be more complex, depending on the factors you consider and the data you have available. You may also want to consider other factors, such as the cost of acquiring and serving customers, when calculating the LTV of customers acquired through Twitter Ads.