How often should I review and update my Twitter Ads targeting criteria?

Reviewing and updating your Twitter Ads targeting criteria on a regular basis is important to ensure that your campaigns are reaching the right audience and delivering the best possible results. Here are some guidelines for how often you should review and update your Twitter Ads targeting criteria:

1. After the first week of a new campaign: After launching a new campaign, it's a good idea to review your targeting criteria after the first week to see how your ads are performing. This will give you a sense of whether your initial targeting choices are working or if you need to make adjustments.
2. When you notice a decline in performance: If you notice a decline in the performance of your Twitter Ads campaigns, it may be time to review and update your targeting criteria. Look for areas where you can refine your targeting to reach a more relevant audience.
3. When there are changes in your industry or market: If there are changes in your industry or market, it's important to review and update your targeting criteria to ensure that you're still reaching the right audience. For example, if a new competitor enters the market, you may need to adjust your targeting to exclude their followers.
4. When you have new customer data: If you have new customer data, such as from a survey or purchase behavior, you can use this data to refine your targeting criteria. This can help you reach a more targeted audience and improve the performance of your campaigns.
5. At least once a month: Even if you're not seeing any issues with your Twitter Ads campaigns, it's a good idea to review and update your targeting criteria at least once a month. This will help you stay on top of any changes in your audience or market and ensure that your campaigns are delivering the best possible results.

By regularly reviewing and updating your Twitter Ads targeting criteria, you can ensure that your campaigns are reaching the right audience and delivering the best possible results.