How can I segment my audience based on behavior or engagement with previous Twitter Ads?

Twitter provides several options for audience segmentation based on behavior or engagement with previous Twitter Ads. Here are some ways you can segment your audience:

1. Engagement on previous Twitter Ads: You can create audience segments based on users who have engaged with your previous Twitter Ads. This includes users who have clicked on your ads, retweeted them, liked them, or replied to them. You can also create segments based on users who have not engaged with your ads.
2. Video views: If you have used video ads on Twitter, you can create audience segments based on users who have viewed your videos. You can segment users based on how much of the video they watched, such as users who watched 25%, 50%, or 75% of the video.
3. Website visitors: If you have a website, you can use Twitter's website tag to track visitors to your site and create audience segments based on their behavior. You can segment users based on the pages they visited, the amount of time they spent on your site, or whether they made a purchase.
4. App installs and engagement: If you have an app, you can use Twitter's app card to track installs and engagement. You can create audience segments based on users who have installed your app, opened your app, or taken a specific action within your app.
5. Lookalike audiences: Twitter also allows you to create lookalike audiences based on your existing followers or customers. Lookalike audiences are created by identifying users who are similar to your existing audience, which can help you reach new users who are likely to be interested in your product or service.

By using these audience segmentation options, you can create more targeted Twitter Ads that are tailored to specific groups of users based on their behavior or engagement with your previous ads. This can help you improve your ad relevance and increase your return on investment.