How can I track offline conversions resulting from Twitter Ads?

Tracking offline conversions resulting from Twitter Ads can be challenging, as it requires you to connect the dots between online ads and offline sales. However, there are a few steps you can follow to help you track offline conversions resulting from Twitter Ads:

1. Use unique phone numbers or promo codes: Use unique phone numbers or promo codes in your Twitter Ads to track offline conversions. This will allow you to see which ads are driving phone calls or sales, and measure the impact of your Twitter Ads on offline conversions.
2. Use Twitter's offline conversion tracking: Twitter offers an offline conversion tracking tool that allows you to measure the impact of your Twitter Ads on offline sales. This tool uses a pixel or cookie to track users who click on your ads, and then matches this data with your offline sales data to measure the impact of your Twitter Ads on offline conversions.
3. Use customer surveys: Use customer surveys to gather feedback from your customers about how they found out about your business, and whether they have seen or clicked on your Twitter Ads. This can help you understand the role that Twitter Ads play in driving offline conversions.
4. Use call tracking: Use call tracking software to track the phone calls that result from your Twitter Ads. This can help you understand which ads are driving phone calls, and measure the impact of your Twitter Ads on offline conversions.
5. Use point-of-sale (POS) systems: Use POS systems to track the sales that result from your Twitter Ads. This can help you understand which ads are driving sales, and measure the impact of your Twitter Ads on offline conversions.
6. Use CRM systems: Use CRM systems to track the leads and sales that result from your Twitter Ads. This can help you understand which ads are driving leads and sales, and measure the impact of your Twitter Ads on offline conversions.

Keep in mind that these methods are just a starting point, and there are many other ways to track offline conversions resulting from Twitter Ads. Consider using a combination of methods to get a holistic view of the impact of your Twitter Ads on offline conversions.