What targeting options does Twitter Ads offer for device type?

Started by Angel, May 06, 2024, 03:13 AM

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Angel

What targeting options does Twitter Ads offer for device type?

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Twitter Ads offers several targeting options for device type, allowing you to reach users on specific devices or platforms. Here are the device type targeting options available on Twitter Ads:

1. Mobile: You can target users who access Twitter on their mobile devices, including smartphones and tablets. This option includes both iOS and Android users.

2. iOS: You can target users who access Twitter on Apple devices, such as iPhones and iPads.

3. Android: You can target users who access Twitter on Android devices, such as smartphones and tablets running the Android operating system.

4. Desktop and laptop: You can target users who access Twitter on their desktop or laptop computers.

5. Device model: Twitter Ads allows you to target users based on specific device models, such as the iPhone 12, Samsung Galaxy S21, or iPad Pro.

6. Operating system version: You can target users based on the version of the operating system they are using, such as iOS 14 or Android 11.

7. Wi-Fi and carrier: Twitter Ads also offers targeting options based on Wi-Fi connectivity and mobile carrier, enabling you to reach users on specific networks or connection types.

These device type targeting options can be combined with other targeting criteria, such as interests, keywords, or demographics, to create more precise and effective ad campaigns on Twitter.

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