How can advertisers adjust bids based on device type in Twitter Ads?

Advertisers on Twitter can adjust bids based on device type through the use of Twitter's "Device Targeting" feature. This feature allows advertisers to target their ads to specific types of devices, such as mobile phones or desktop computers, and adjust their bids accordingly.

Here's how to adjust bids based on device type in Twitter Ads:

1. Log in to your Twitter Ads account and navigate to the campaign you want to edit.
2. Click on the "Targeting" tab.
3. Under "Device Targeting," select the device types you want to target. You can choose from mobile phones, tablets, and desktop computers.
4. After selecting the device types, you can adjust your bids for each device type by using the bid adjustment slider. You can increase or decrease your bids by up to 200% for each device type.
5. Once you have set your bid adjustments, click "Save" to apply the changes to your campaign.

By adjusting bids based on device type, advertisers can optimize their campaigns to reach their target audience on the most relevant devices and improve their return on investment.