Can you use Twitter Ads to target users based on their household income?

Twitter Ads does not offer a direct targeting option specifically for household income. Twitter does not collect or share information about users' income levels, so it is not possible to target users based on their household income directly.

However, Twitter Ads does provide several targeting options that can help you reach users who might be part of a specific income demographic or have purchasing power. Some of these options include:

1. Interests: Twitter allows you to target users based on their interests, which can include categories related to affluent lifestyles, luxury goods, or financial services.

2. Behaviors: Twitter offers behavior targeting options based on users' engagement with content related to affluent lifestyles, luxury goods, or financial services. For example, you can target users who have engaged with tweets about investing, wealth management, or high-end travel.

3. Device targeting: Twitter Ads allows you to target users based on the type of device they use, such as high-end smartphones or tablets. This can help you reach users who might have higher income levels.

4. Location targeting: Twitter Ads enables you to target users based on their location, including countries, regions, or metropolitan areas. You can use this feature to target users in affluent neighborhoods or cities with higher income levels.

5. Tailored audiences: Twitter Ads allows you to create custom audiences based on your existing customer lists, website visitors, or mobile app users. You can use this feature to target users who have previously engaged with your luxury brand or financial services.

While Twitter Ads does not offer a direct targeting option for household income, these targeting options can help you reach users who are likely to be part of a specific income demographic or have purchasing power. Keep in mind that targeting users based on income indirectly can be less precise than direct income targeting, so it's essential to monitor your campaign performance and adjust your targeting as needed.