Can you schedule Twitter Ads to run at specific times?

Yes, Twitter Ads allows you to schedule your campaigns to run at specific times. This feature is called "Campaign start and end times" and can be found in the "Timing" section of the campaign setup process.

To schedule your Twitter Ads campaign to run at specific times, follow these steps:

1. Create a new campaign or select an existing campaign.
2. In the "Timing" section, select "Custom schedule."
3. Choose the start and end dates and times for your campaign. You can set the start and end times for each day of the week, or you can choose to run your campaign continuously.
4. Save your timing settings and continue setting up your campaign as usual.

By scheduling your Twitter Ads campaigns to run at specific times, you can ensure that your ads are shown to your target audience when they are most likely to be active on Twitter. This can help you optimize your campaigns for better engagement and conversion rates.

Additionally, Twitter Ads offers an automated bidding strategy called "Automated bid - Target cost" that can help you optimize your campaigns for specific times of day. This bidding strategy automatically adjusts your bids based on the likelihood of your ad being shown at a specific time, taking into account factors such as the user's location, device, and behavior.

To use the "Automated bid - Target cost" bidding strategy, follow these steps:

1. Create a new campaign or select an existing campaign.
2. In the "Budget and bid" section, select "Automated bid - Target cost."
3. Set your target cost per action (CPA), which is the average amount you are willing to pay for each conversion.
4. Save your bidding settings and continue setting up your campaign as usual.

By using the "Automated bid - Target cost" bidding strategy, you can optimize your campaigns for specific times of day and reach your target audience when they are most likely to convert.