Can Twitter Ads target users who have made purchases with specific product brands?

Twitter Ads doesn't explicitly offer targeting based on users who have made purchases with specific product brands. However, advertisers can leverage Twitter's targeting options to reach users who are likely interested in specific brands or products. Here's how they typically do it:

Interest Targeting: Advertisers can target users based on their interests. If a user follows or engages with tweets related to a specific brand or product, they might be categorized as interested in that brand or product category.

Keyword Targeting: Advertisers can target users based on keywords they tweet about or engage with. This can include brand names, product names, or related terms.

Follower Targeting: Advertisers can target users who follow specific Twitter accounts, including official brand accounts. This can be an indirect way to reach users who are loyal to a particular brand.

Lookalike Audiences: Advertisers can create lookalike audiences based on existing customer lists or website visitors. While this doesn't directly target users who have made purchases with a specific brand, it can help reach users with similar characteristics and behaviors.

Custom Audiences: Advertisers can upload customer lists or use website visitor data to create custom audiences. While this doesn't target users based on their specific brand purchases on Twitter, it allows advertisers to reach existing customers or users who have shown interest in their products.

Third-party Data Partnerships: Twitter may also have partnerships with data providers that offer additional targeting options based on users' offline purchasing behavior. However, the availability of such targeting options may vary by region and may not specifically target purchases with a particular brand.

It's worth noting that Twitter's ad targeting capabilities may evolve over time, so it's a good idea to check their advertising platform for the most up-to-date options and features.