Can Twitter Ads target users who have made purchases online?

Yes, Twitter Ads can target users who have made purchases online. While Twitter does not directly track users' online purchase history, it offers various targeting options and strategies that advertisers can use to reach users who are likely to have made purchases online. Here are some ways advertisers can target users who have made purchases online with Twitter Ads:

1. **Website Traffic**: Advertisers can use website traffic targeting to reach users who have visited their website or specific web pages. By installing the Twitter website tag on their site, advertisers can track users' online behavior and retarget them with relevant ads based on their interactions with the site, including purchases made online.

2. **Custom Audiences**: Advertisers can create custom audiences based on their own customer lists or databases that include information about users' online purchases. By uploading lists of customers who have made purchases online, advertisers can target ads specifically to these audiences on Twitter.

3. **Lookalike Audiences**: Advertisers can create lookalike audiences based on existing customer lists or audiences with online purchase behavior. Twitter will then identify and target users who share similar characteristics and behaviors with the original audience, potentially reaching users who are likely to have similar online purchase behavior.

4. **Interest Targeting**: Advertisers can target users based on their interests and preferences related to specific product categories, brands, or industries commonly associated with online purchases. By selecting relevant interests associated with online shopping behavior, advertisers can reach users who are likely to be interested in making purchases online.

5. **Behavior Targeting**: While not specifically for online purchases, advertisers can target users based on their online behaviors, such as engaging with promoted tweets, following certain accounts, or visiting websites related to specific product categories. By identifying users who exhibit behaviors indicative of online shopping behavior, advertisers can target ads specifically to these users.

Overall, while Twitter Ads do not directly track users' online purchase history, advertisers can use various targeting options and strategies to reach users who are likely to have made purchases online, ultimately driving more relevant and effective ad campaigns.