Can Twitter Ads target users who have made purchases at specific price ranges?

Twitter Ads does not offer explicit targeting options based on users' past purchases within specific price ranges. However, advertisers can leverage other targeting options and strategies to reach users who are likely to make purchases within certain price ranges. Here are some approaches they might use:

Interest Targeting: Advertisers can target users based on their interests and preferences. For example, they might target users interested in luxury goods or budget-friendly products, indicating their potential willingness to spend within certain price ranges.

Behavioral Targeting: Twitter offers behavioral targeting options based on users' online activities and behaviors. While this doesn't directly target users by specific purchase price ranges, advertisers can infer purchasing behaviors based on users' online activities, such as browsing behavior, interactions with ads, and website visits.

Custom Audiences: Advertisers can create custom audiences based on past customer data, such as email lists or website visitor data. While this doesn't target users by specific purchase price ranges, advertisers can segment their custom audiences based on factors such as purchase history, allowing them to tailor their messaging accordingly.

Lookalike Audiences: Advertisers can create lookalike audiences based on existing customer lists or website visitors. While this doesn't directly target users by specific purchase price ranges, it allows advertisers to reach users with similar characteristics and behaviors to their existing customers, including their propensity to spend within certain price ranges.

Keyword Targeting: Advertisers can target users based on keywords related to price ranges or budget-conscious terms. For example, they might target users who have tweeted about "affordable" or "budget-friendly" products, indicating their preference for lower-priced items.

While Twitter Ads may not offer explicit targeting options based on purchase price ranges, advertisers can still use a combination of available targeting options and creative messaging strategies to effectively reach users who are likely to make purchases within certain price ranges. Additionally, Twitter's advertising platform may introduce new targeting features or partnerships with data providers that offer more granular targeting options in the future.