Can Twitter Ads target users who are likely to make future purchases?

Yes, Twitter Ads does offer targeting options aimed at reaching users who are likely to make future purchases. Twitter's advertising platform provides various targeting capabilities, including demographic targeting, interest targeting, behavioral targeting, and lookalike audience targeting.

Lookalike audience targeting is particularly useful for finding users who resemble your existing customers, helping to identify individuals who are more likely to engage with your ads or make purchases in the future based on similarities with your current customer base.

Additionally, Twitter offers options for retargeting users who have previously interacted with your brand, such as visiting your website or engaging with your tweets, which can also be effective in reaching potential customers who are further along in the purchasing process.

By utilizing these targeting options effectively, advertisers on Twitter can optimize their ad campaigns to reach users who are more likely to make future purchases, thereby maximizing the return on investment (ROI) of their advertising efforts.